TV, magazines stronger ad vehicles than Web

04/2/2009 | Mediaweek

TV spots and magazine ads do a much better job of connecting with consumers than Web ads, scoring higher when rated by the number of ad impressions and ad recall, according to research by McPheters Co., working with Conde Nast and CBS Vision. The study used eye-tracking software to gauge the effectiveness of Web ads.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA