Burger King pushes breakfast as morning market heats up

04/2/2010 | Advertising Age (tiered subscription model)

A Crispin Porter + Bogusky ad for Burger King depicts the King raiding McDonald's headquarters to steal the sausage and egg McMuffin recipe for Burger King's own $1 menu. Burger King is adding more breakfast offerings and Seattle's Best coffee to compete with new products from McDonald's, Subway and Starbucks.

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