Bond becomes Heineken's new marketing agent

04/2/2012 | Advertising Age (tiered subscription model)

A new campaign for Heineken ties into the release of the upcoming James Bond film "Skyfall." Bond himself, played by actor Daniel Craig, appears in a Heineken ad enjoying a beer instead of his usual martini. Heineken is also launching campaigns for brews Newcastle Brown Ale, Amstel Light and Mexican brand Indio.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA