Bond becomes Heineken's new marketing agent

04/2/2012 | Advertising Age (tiered subscription model)

A new campaign for Heineken ties into the release of the upcoming James Bond film "Skyfall." Bond himself, played by actor Daniel Craig, appears in a Heineken ad enjoying a beer instead of his usual martini. Heineken is also launching campaigns for brews Newcastle Brown Ale, Amstel Light and Mexican brand Indio.

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