Burger King hires celebrities to promote new menu

04/2/2012 | Advertising Age (tiered subscription model) · USA Today

Burger King is using celebrities such as Jay Leno, David Beckham, Salma Hayek and Steven Tyler to pitch the largest expansion of its menu in the chain's history. The restaurant is using ad shops McGarryBowen as well as Mother to tout the new salads, wraps, smoothies and frappes. The tagline for the campaign will be "exciting things are happening at Burger King."

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Advertising Age (tiered subscription model) · USA Today

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