Social games are the new soap operas, ad agencies say

04/2/2012 | Crain's New York Business

Social gaming is booming, and advertisers are rushing to get on the bandwagon, agency executives say. Games such as FarmVille and Draw Something are now attracting large numbers of affluent stay-at-home moms -- the audience that once supported daytime television -- giving brands access to a key demographic. "It's like a gold rush right now," says GLO Gaming founder Lindsey Port.

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Crain's New York Business

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