Strong 2012 upfronts seen for cable

04/2/2012 | MediaPost Communications · Hollywood Reporter, The

Cable is expected to make a particularly strong showing in this year's upfronts. Morgan Stanley media analyst Benjamin Swinburne projects a 4.3% improvement to $9.69 billion, topping broadcast in both growth rate and total dollars spent. Swinburne and others say Discovery Communications should do particularly well.

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MediaPost Communications · Hollywood Reporter, The

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