Will social media ever get a Google of its own?

04/2/2012 | Wired.com

The social media world is in roughly the same place that the Internet was in before the popularization of search engines, writes Mark Johnson -- it's big, energetic, growing, and all but impossible to get a proper handle on. Just as Google ushered in a new era of online discovery, there's an enormous opportunity for anyone who can figure out how to index, package and navigate the social graph, Johnson writes. "I'm still optimistic: ... there will be a Google-equivalent to the social graph and that company will be the next big thing," Johnson writes.

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