Airlines take aim at the business class with premium services

04/2/2013 | Advertising Age (tiered subscription model)

Premium business customers are getting more attention from airlines now that consolidation in the industry has largely ended the fight over casual fliers, Shareen Pathak writes. The business traveler "is a high-yield, loyal and extremely knowledgeable traveler," says Jonathan Clarkson, a marketing director at Southwest Airlines. Carriers such as Delta and United are using in-airport advertising and direct communications with passengers to emphasize perks, such as flat seats and express meals, and other loyalty programs.

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