April Fools' Day goes commercial

04/2/2013 | Reuters

These days, April Fool pranks aren't just for casual tricksters -- companies are getting in on the act, writes Alastair Macdonald. Google, BMW and Sony were among big companies with involved hoaxes this year in a bid to humanize and build buzz. "[T]he gentle jester of the common folk has been converted into a corporate colossus controlled by global marketing executives," Macdonald writes.

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