Brands look to hackathons to develop ideas, boost consumer interest

04/2/2013 | Mobile Marketer

Campbell's, 7-Eleven and Nestle Purina are among the companies embracing hackathons as a way of increasing their mobile-application offerings with new consumer-developed ideas and boosting their "hip" factor, Chantal Tode writes. "Reaching out to the development community and/or consumers can help brands generate ideas they may not have thought of themselves," Tode writes.

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