Capitalize on your competitors' weaknesses

04/2/2013 | Forbes

It's important to study what your competitors are doing as you look for ways to grow your business, writes Yosef Martin, founder and president of Merchandize Liquidators. "Approach a competitor as an interested customer so you can see what its sales and customer service processes are like," he recommends. Offer stellar customer service and keep working to maintain your advantage over your competitors, he writes.

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