Collective Bias raises $10.5 million for social-shopper startup

04/2/2013 | VentureBeat

Arkansas-based startup Collective Bias, which says it has a network of 1,400 social-shopping influencers who share their real-life shopping and product-usage stories on Facebook, Twitter and Pinterest, has raised $10.5 million. The "social-shopper media company" reaches out to influencers to create content around specific products from clients including Walgreens, Sears, Disney, Nestle, Tyson and Starbucks, who set the parameters for promotions.

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