Facebook unveils new ad-campaign ROI tools

04/2/2013 | MediaPost Communications

Facebook has announced an update to its Ads Manager, saying the tool will help brands to more easily assess campaign ROI. Brands can specify goals such as boosting "likes," finding new users or increasing application engagement, and track their performance on their campaign-summary page. "We are now helping marketers better identify what user actions drive their specific advertising goals," the social network said in a blog post.

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