Facebook unveils new ad-campaign ROI tools

04/2/2013 | MediaPost Communications

Facebook announced an update to its Ads Manager on Tuesday, saying that the tool would now help brands to more easily assess campaign ROI. Brands can now specify goals such as boosting "likes," finding new users, or increasing app engagement, and track their performance on their campaign summary page. "We are now helping marketers better identify what user actions drive their specific advertising goals," the social network said in a blog post.

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