Find the rock band that matches your company's innovation

04/2/2013 | InnovationExcellence.com

Some companies innovate like U2, which built a huge following over the years by delivering consistent quality while making incremental changes in style. Others are more like Radiohead, which reinvents itself with each album. Either strategy can work, but it's important to be clear about what you're aiming for, writes Tomislav Buljubasic.

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