Geo-targeting helps marketers drive local business

04/2/2013 | B2C Marketing Insider

Geo-targeting can be a boon to businesses seeking to reach local customers, Alek Flekel writes. The technology customizes searches using the location of mobile phones or other location-enabled devices, giving small-business customers a more personalized experience. "No two search experiences will be alike, search results will be specifically based on customer location, previous search history, and preferences. Having a better experience will lead to better sales," Flekel writes.

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