Newcastle Brown Ale shoots for pithy honesty in TV campaign

04/2/2013 | Adweek

Newcastle Brown Ale is extending its anti-fabulist "No Bollocks" campaign from Facebook to TV for a second year with 15-second spots produced by Droga5. "We use ourselves as an example of what's wrong with marketing," said Droga5 group strategy director Tom Naughton. "It would be naive of us to say, 'Everyone else is doing it wrong, and we're perfect.' But we're going to tell you how we're doing it."

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