Quaker Oats invites consumers to share in mobile campaign

04/2/2013 | Mobile Marketer

Quaker Oats is engaging consumers by asking them to share their family adventures with others on a mobile-optimized site via an ad campaign on Us Magazine's mobile page. This type of "organic advertising" can be highly effective, said Shuli Lowy, marketing director at Ping Mobile. "When your friend or relative messages you about a great product, you know that the person was so elated with the purchase that he/she couldn't help but pass on the recommendation," Lowy said.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA