Why Firefox's cookie-blocker isn't the end of the world

04/2/2013 | Advertising Age (tiered subscription model)

The next version of Firefox will include default third-party-cookie restrictions -- but that shouldn't mean doom for digital marketers, writes Pam Horan. Advertisers may have to rethink some of their strategies, but that recalibration will also force brands to refocus on forging meaningful relationships with consumers. "Let me be clear, in spite of the rhetoric, Mozilla's decision will not break the Internet," Horan writes.

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