Why SMBs need tailor-made AdWords strategies

04/2/2013 | ClickZ

Coming up with a solid strategy for using Google's AdWords tool can be a headache for small businesses, writes Lisa Raehsler. It's always a good idea to experiment with features such as automation and scheduling, but there's no single route to AdWords success, Raehsler writes. "There is no one-size-fits-all since the business models, resources, and budgets can vary so dramatically," she warns.

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