Why SMBs need tailor-made AdWords strategies

04/2/2013 | ClickZ

Coming up with a solid strategy for using Google's AdWords tool can be a headache for small businesses, writes Lisa Raehsler. It's always a good idea to experiment with features such as automation and scheduling, but there's no single route to AdWords success, Raehsler writes. "There is no one-size-fits-all since the business models, resources, and budgets can vary so dramatically," she warns.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY