WWE taps outdoor ads, social media for "WrestleMania" event

04/2/2013 | Multichannel News

The WWE is promoting Sunday's "WrestleMania 29" pay-per-view event at MetLife Stadium in East Rutherford, N.J., via a combination of major outdoor placements in the New York metropolitan area, including a digital billboard in Times Square; digital ads on YouTube, Xbox and Amazon; and tweets from Jimmy Fallon, Donald Trump and other celebrities taking part in promotional events. The WWE, with the goal of surpassing last year's reach of more than 1.2 million buyers, also has added Xbox as a platform for the $59.95 event.

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