Column: Travel industry changing tactics amid soft market

04/2/2014 | Travel Weekly

Data from the Department of Transportation indicate that air travel volumes in 2013 were below pre-recession levels, contradicting reports by trade groups and industry organizations that travel is on the rebound. However, data analysts say the truth could be that disciplined growth has allowed businesses to maximize profits despite lagging demand. Demand also appears to have shifted toward more affluent people, who are also helping drive growth by traveling more and spending more.

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