Consumers report eroded trust when location searches go wrong

04/2/2014 | ChainStoreAge.com

As many as 73% of customers say their trust in brands decreases when inaccurate location information turns up in search results, mobile apps and even brand websites, a report from location services data firm Placeable shows. Over six in 10 respondents also said they would go to a competitor if they received a special offer while looking for a specific brand. "Consumers are being given the wrong location, wrong operating hours and a myriad of other misinformation that is leaving them disappointed, angered and, in many cases, turning to competitors," said Placeable's Ari Kaufman.

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