Marketers seek new channel in supermarkets

04/3/2006 | Contra Costa Times (Walnut Creek, Calif.)

As TV advertising becomes less effective at reaching a mass audience, marketers now aim to tempt shoppers at the point of purchase: store shelves. Vestcom, which makes price labels for shelves, is developing small video monitors for shelves that will show commercials for products.

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Contra Costa Times (Walnut Creek, Calif.)

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