Marketers seek new channel in supermarkets

04/3/2006 | Contra Costa Times (Walnut Creek, Calif.)

As TV advertising becomes less effective at reaching a mass audience, marketers now aim to tempt shoppers at the point of purchase: store shelves. Vestcom, which makes price labels for shelves, is developing small video monitors for shelves that will show commercials for products.

View Full Article in:

Contra Costa Times (Walnut Creek, Calif.)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA
Retail Food Services Manager
University of Massachusetts Amherst
Amherst, MA
Executive Pastry Chef
Princeton University
Princeton, NJ