Survey: New Coke campaign adding fizz to brand

04/3/2006 | USA Today

The second phase of Wieden + Kennedy's "Coke Side of Life" campaign for Coca-Cola is striking a positive chord with participants in a USA TODAY Ad Track poll. About 26% of those familiar with the spots, which seek to portray Coke as "happiness in a bottle," liked them "a lot," versus the Ad Track average of 21%, and 26% viewed the ads as "very effective," compared to the Ad Track average of 20%.

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