Report: Net newspapers show gains with younger readers

04/3/2007 | Adweek

Although newspaper circulation numbers continue to decline, their audience among adults 25-to-34 has jumped 13.7% due to online editions, according to new data from the Newspaper Association of America. The release of the new statistics, which also show a 15% increase in online readership to 57.3 million users during the second half of last year, coincide with the debut of the NAA trade advertising campaign "Newspaper: the multi-medium."

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