St. Ives accentuates the positive with skin-care campaign

04/3/2008 | Adweek

St. Ives has unveiled a print and online effort that encourages women to take a positive approach to skin-care by using its Elements line of scrubs and cleansers. The "Get a happy face" campaign from Omnicom Group's EVB will include ads in fashion and lifestyle magazines and female-skewing Web sites that direct readers to a microsite for product information.

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