J.C. Penney looks to Cindy Crawford for a taste of glamour

04/3/2009 | Wall Street Journal, The

Model Cindy Crawford is teaming with J.C. Penney for a line of home-decor products, including bedding, tableware and furniture. J.C. Penney Executive Vice President Jeffrey Allison said the line "will be our broadest private brand." The line will be introduced with a print campaign from Publicis Group agency Saatchi & Saatchi and a microsite designed by Razorfish.

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