Looking for laughs in frozen food

04/3/2009 | NYTimes.com

New ads by Nitro for the Healthy Choice line of frozen meals feature comic actress Julia Louis-Dreyfus playing herself -- an actress trying to decide whether to endorse the brand. The ads serve to reintroduce the brand, new packaging design and new entrees. The $90 million to $100 million effort includes interactive work by Bridge Worldwide, including a major presence on the Yahoo! home page.

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