Panel touts marketing appeal of online radio

04/3/2009 | Mediaweek

Marketers are becoming fast converts to the ad-targeting power of online radio, which has seen its revenue grow by 17.5% this year, according to panelists at an industry event. "Advertisers are embracing online radio faster than anyone ever thought they would," TargetSpot CEO Doug Perlson said. "The ability to respond to an ad immediately makes local advertising very appealing because you can target-specific ZIP codes and demographics."

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