Starbucks expands VIA launch

04/3/2009 | Advertising Age (tiered subscription model)

Starbucks has expanded the sale of its VIA instant coffee to Target and Costco stores in the Seattle/Puget Sound area and Illinois, as well as Barnes & Noble locations in Illinois. The company is providing marketing support for VIA in the Chicago market but not in Seattle.

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Advertising Age (tiered subscription model)

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