Firing up the sales engine to bring in new clients

04/3/2011 | Entrepreneur online

Scott Gerber realized last year that his video-production company wasn't getting new customers, so he devised a five-point plan for signing up clients. By seeking out client testimonials, buying search ads and automating the quote process, Gerber writes, the company was able to "significantly improve revenues in less than six months." Referral rewards helped as well: "For every $250 we've spent on referrals, we've received an average of $4,000 in gross sales," he writes.

View Full Article in:

Entrepreneur online

Published in Brief: