HSN gains popularity with shoppers on the go

04/3/2011 | Los Angeles Times (tiered subscription model)

HSN was aiming for a catchier name when it switched from Home Shopping Channel several years ago, but the company was also preparing for a future that moved away from the stereotype of customers at home on the couch with a clicker in one hand and a phone in the other, said CEO Mindy Grossman. Today's HSN customers are clamoring for celebrity-branded fragrances and cosmetics, and they're buying via a growing number of channels from TV and online to iPads and Facebook.

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