2 types of creativity and how you can nurture it

04/3/2012 | Forbes

There are two types of creative thinkers that managers need to foster in their organizations, Dorie Clark writes. Conceptual types can come up with brilliant ideas through thinking and insight. Experimental types develop their genius over time. Managers need to take a risk in order to recognize and nurture experimental creativity, Clark writes. Strategies include pairing experimental and conceptual types, and rewarding people who innovate later in their careers.

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