Domino's campaign says "No" to topping-change requests

04/3/2012 | USA Today

Domino's Pizza will launch a new ad campaign this week in which the chain vows to refuse customer requests to add or remove the toppings on any of the chain's artisan pizzas. The spots are the next phase of the company's two-year reinvention that began with taking itself to task for poor products and reformulating its pizza recipes with a focus on higher quality.

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