Twitter turns its attention to small businesses

04/3/2012 | CNNMoney/Fortune

Twitter is trying to woo smaller businesses with a dedicated version of the "promoted" advertising that it offers to larger brands, along with a package of analytics tools designed to help small companies maximize their return on investment. Some business owners are skeptical about Twitter's ability to deliver real results, but others say the services offer valuable insights. "You get access to analytics about the best time to tweet, and when your followers are tweeting, reading and retweeting. You can't get that anywhere else because it's their information. It just helps you be a smarter social media person," says food-truck operator Dave Danhi.

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