Why in-store apps can be problematic

04/3/2012 | Business Insider

Retailers including J.C. Penney, H&M and Barnes & Noble have all promoted in-store mobile applications to their customers, but there's a piece missing, according to new study from Deloitte. About 37% of shoppers who tried to use in-store retail apps were thwarted because the stores had no Internet connections, the study found.

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