Don't wing your elevator pitch

04/3/2013 |

A strong elevator pitch that promotes your business concept requires planning and practice, and its usefulness goes beyond actual elevator rides, Tania Zamorsky writes. "Unless your business is marketing, marketing yourself does not come naturally to most people," she writes. If a listener seems interested in your initial pitch, it's a good idea to elaborate with a story that shows the impact your company can make, Zamorsky writes.

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