How to make the most of your creative employees

04/3/2013 | Harvard Business Review online

Creative types aren't always the easiest people to work with, but they are essential for building a successful company, Tomas Chamorro-Premuzic writes. You can help your creative employees reach their potential by allowing them to experiment, giving them meaningful assignments and providing the flexibility they crave. "[W]e are all more likely to perform more creatively in spontaneous, unpredictable circumstances -- because we cannot rely on our habits," he writes.

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