How will Facebook market its expected phone offering?

04/3/2013 | Advertising Age (tiered subscription model)

Facebook is likely to look to former Apple and Levi's marketing executive Rebecca Van Dyck, who was hired last year as head of consumer marketing, to spearhead a campaign for the HTC-made Facebook phone that's expected to be announced today, Cotton Delo writes. Van Dyck helped launch such Apple properties as the iPhone and iPad, and HTC is not expected to contribute much to the marketing of the phone.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA