Marketers are advised to "start small" in mobile metrics

04/3/2013 | Mobile Marketer

Tracking metrics remains the biggest challenge for mobile marketers. But with devices and channels proliferating and the way customers use them changing day by day, it's difficult to mount and sustain a successful strategy, says Benjamin Diggles, director of digital marketing at Webtrends. Diggles advises marketers to "start small" and identify several key metrics to focus on.

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