P&G's Tide Pods are blamed for wrong-direction disruption

04/3/2013 | Wall Street Journal, The

"Unit-dose" laundry products, such as Tide Pods, have become so successful that U.S. detergent sales declined 2.1% in the year that ended in March. Such products prevent consumers from using too much detergent, which the industry previously counted on, and rivals blame Procter & Gamble for disruption in the wrong direction. "Pod is killing the laundry-detergent category," said James Craigie, CEO of Church & Dwight. However, P&G makes more money per load on pods and remains "laser focused on making sure consumers get the right dose, and that may have consequences for our competitors," CEO Robert McDonald said.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef / Kitchen Manager
Lake Panorama National Resort & Conference Center
Panora, IA
Executive Sous Chef
The Cliffs
Salem, SC
Executive Chef
The French Goat
Lewisburg, WV
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI