YouTube turns to TV to promote its video creators

YouTube is launching a campaign to promote its content and creators and help persuade advertisers to reserve inventory in its top categories. The campaign includes YouTube's first TV effort that promotes specific creators, with ads running on ABC Family and The CW. Print ads will run in Allure, Entertainment Weekly and Seventeen, and the campaign will also include outdoor placements in New York and Chicago. "Listening to feedback from our clients and agency partners is incredibly important," said YouTube Director of Consumer Marketing Anna Bateson.

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