Study: Black-oriented TV features more fast-food ads

04/4/2006 | MSNBC

Black-oriented TV airs a disproportionately high number of ads for fast-food restaurants, snack foods and sodas, according to a study published in Archives of Pediatrics & Adolescent Medicine. Its authors suggest that the higher frequency of food advertising could help explain higher obesity rates among black youth. Representatives for BET and McDonald's disputed the study's methodology and denied targeting ads at children.

View Full Article in:

MSNBC

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA