Ogilvy execs discuss digital strategy

Carla Hendra, co-chief executive of Ogilvy North America and the shop's new chief digital officer, Jean-Philippe Maheu, talk about their strategy to reconcile the Madison Avenue mindset with the world of digital media. Maheu told The Wall Street Journal: "In the online world, the creative and the placement are so connected that you can't do one in a different phase. You really have to think of the two as one integrated process."

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY