Ford takes it to the house

04/4/2008 | NYTimes.com

Ford Motor Co. is organizing a series of house parties across the U.S. to try and counter negative perceptions about its brand. "Ford Big Drive House Party" events, which are being held during Sunday's airing of the Ford-sponsored ABC series "Oprah's Big Give," will feature Ford owners talking up their experiences with their vehicles to friends and neighbors.

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