Pepsi, A-B enhance pricing clout with media deal

04/4/2010 | Advertising Age (tiered subscription model)

PepsiCo and Anheuser-Busch InBev have expanded a joint-purchasing agreement that was focused on reducing business costs to include media buying. The companies, which spent a combined $1.15 billion on U.S. measured media last year, will join forces to negotiate prices with networks and publishers, according to this article. The two companies will continue to pursue separate planning strategies, with separate media agencies.

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