McDonald's aims to hire 50,000 and change the meaning of "McJob"

04/4/2011 | MSNBC · Wall Street Journal, The

McDonald's and its franchisees will hold a national hiring day on April 19 to fill up to 50,000 jobs on its 600,000-person team and shake up its reputation as a creator of dead-end "McJobs." A new ad campaign will highlight career employees who have worked their way up. "We want to show people what a McJob really means to those of us who have them. About 40% of our company staff started out working in the restaurants, so the opportunities are out there in a big way," said Senior Vice President Jim Norberg, who started at the company as a 16-year-old fries maker 30 years ago.

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