AOL, Mindshare partner on original program slate

04/4/2012 | MediaPost Communications

AOL is crafting original programming for the Web in a partnership with Mindshare Entertainment, hoping that the employment of unique insights and proprietary data will distinguish the content. Mindshare says the user experience is more important than the brands it may bring to the new programs and adds that the shows will be sponsorship-neutral with respect to other media agencies.

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