E-mail can be an effective way to deliver B2B content

04/4/2012 | MediaPost Communications

With the right list of recipients, e-mail can be a highly effective way for business-to-business marketers to reach prospective customers with custom content. But it's important to filter campaigns by factors such as the company and the target's title and location, and get to the point by highlighting the brand and subject matter, writes Cynthia Edwards of Razorfish.

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